Why does your business exist in the first place? What is your goal? Most people aim to make more profit. It’s a natural goal for individuals in the business: you work hard to earn more. You invest in quality materials to provide good services and products worth your customers’ money.
Well, there’s nothing wrong with prioritizing income. But should it be your only goal? Or should outcome matter more? The truth is, developing a healthy money mindset from the start shapes everything about how you run your business and find value in business beyond the bottom line.
Outcome vs. Income: Which Type of Mindset Do You Have?
An income-based mindset focuses more on making money. All of your goals are centered on the sole purpose of generating profit through your products and services. You create strategies that will guarantee more money fast.
Typical income-focused strategies answer these questions:
- How can I budget my resources and still deliver?
- How can I speed up my production process to create more products and services?
- How can I break even? How can I earn more?
An outcome-based mindset, on the other hand, focuses on results. Money might seem like a result, but it is the fruit of the actual result: you meeting the needs of your customers. Satisfied clients will only pay when you’ve met their standards.
In fact, the Philippine Star reveals that 88% of Filipino online shoppers are willing to pay more if it guarantees better outcomes like timely delivery or higher service quality. This shows that people value results over mere price tags, and businesses that prioritize quality outcomes naturally earn customer trust and loyalty.
It could also be your desire to expand the business for more sustainable results. Some people practice the income-based mindset because, as mentioned above, money is the goal of their business. They want to make money — simple as that. But there is a danger to focusing more on income than on outcome.
The Love of Money Won’t Make the Cut
Obsessing over making money will stress you out. The Bible says it clearly:
“Whoever loves money never has enough; whoever loves wealth is never satisfied with their income. This too is meaningless.” – Ecclesiastes 5:10
People who prioritize money want to make more. Since they are never satisfied with the income, they will resort to ways to generate more profit. Sometimes, those ways are not sustainable or even ethical. We’ve heard of stories of businesses cutting down on quality just so they can produce more products and services. They offer half-baked results that may not be from moral or quality work.
There’s nothing wrong with wanting to gain income. But it would be best if you prioritized outcome, and income is merely a fruit of your results.
With an outcome mindset, you’re not just after the money. You want to deliver quality services to people investing in you. Since you are prioritizing quality, you know that it will take time before you guarantee the best results — and that’s OK. Patience is essential to quality results.
All businesses aren’t just for profit vs purpose, in my opinion. I’d rather prioritize outcome because 1) it assures that my customers’ investment is worth it, 2) I will treat my colleagues and staff better since I’m not rushing anyone or causing moral conflicts, and 3) I want results that will honor the One who gave me my talent: the Lord.
“Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.” – Colossians 3:23
Work with Purpose, Not Just for Profit
Money-first thinking can cause you to cut corners; a results-first approach encourages you to consider your work carefully. When I work, I remind myself that I’m doing it for the Lord. This motivates me to pour in all efforts, to be mindful of my business choices, and to be more sensitive with how I approach my clients and staff.
Cultivating a positive money mindset means understanding that ethical business practices aren’t obstacles to success; they’re the foundation of it. When you shift your money mindset from scarcity and pure profit-seeking to abundance and value creation, you develop a mindset to save money wisely while investing in what truly matters: quality, integrity, and lasting relationships.
How you deliver results matters more in the business. Money is just a fruit of your good work, not the entire point of why you do business. Whatever we do should be because we pursue quality and we are working for the Lord.
This is far more fruitful and offers more satisfaction than money alone. So, what will you choose now? Income or outcome? To learn more insights, book Toni Miranda as a keynote speaker for your next event today!
Frequently Asked Questions (FAQs)
To learn more about the income vs outcome money mindset, check out this additional information:
What is a money mindset?
A money mindset is your attitude and beliefs about earning, saving, and managing money. It shapes how you make financial decisions and view wealth.
What is the best mindset for money?
The best mindset for money is to see income as a result, not the main goal. Focusing on delivering value and quality creates lasting financial growth.
